InsideData InsideData - Home
Services

Custom software for the way your business actually works.

Off-the-shelf software is brilliant until your business doesn’t fit the shape it assumes. That’s where we come in. We look at how your operation actually works (the data, not the org chart), then build the bits no one else will.

The InsideData team mid-discovery: laptops open, post-its on a wall behind, someone gesturing at a process diagram.
An operations manager reviewing today’s job board on a wall-mounted screen in a workshop.
01

Operations & workflow systems

The day-to-day backbone. Jobs, tickets, schedules, approvals, fulfilment, dispatch all orchestrated in one calm place instead of seven loose ones. We start by measuring where your team’s time actually goes, then build to fix the bits that hurt most.

Recent examples

  • Job management for field service teams
  • Production scheduling and capacity planning
  • Order routing and warehouse picking
  • Approval flows with proper audit trails
A finance team reviewing live margin dashboards on a large monitor during a Monday morning meeting.
02

Finance, billing & reporting

Pull together the data scattered across accounting, CRM and operations, and make decisions on real numbers instead of yesterday’s spreadsheet exports. Often what you need isn’t more reports, it’s the right three reports, finally accurate, finally daily.

Recent examples

  • Custom billing engines for unusual pricing models
  • Real-time margin and profitability dashboards
  • Cash flow forecasting from live transaction data
  • Management accounts that update themselves
A close-up of a screen showing an integration log: data flowing between Xero, a CRM and a courier API.
03

Integrations & automation

Stop re-keying. We connect the systems you already use like accounting, CRM, ERP, couriers, banks, suppliers. Data flows where it needs to, automatically. The boring overnight jobs that quietly remove a person’s worth of admin every week.

Recent examples

  • Two-way sync with Xero, QuickBooks, Sage
  • Courier label generation and tracking ingest
  • EDI and supplier portal integrations
  • Overnight reconciliation jobs that just work
An operations team member reviewing AI-extracted invoice line items on a screen, pen in hand to approve them.
04

AI in your back office

AI earns its keep when it sits inside the workflow pulling structure out of documents, drafting responses from your own data, spotting things before anyone has time to look. We help you find the half-dozen places it actually pays back in your business, then build it in properly with humans still in charge of the calls that matter.

Recent examples

  • Extracting structured data from invoices, POs and supplier emails
  • Drafting customer replies and quotes from your CRM and pricing data
  • Triaging and routing inbound enquiries to the right team or system
  • Surfacing anomalies in operational data without anyone having to look
A side-by-side desk setup with a vintage Microsoft Access database on one screen and the modern Laravel rebuild on the other.
05

Modernising legacy systems

That Access database, those dozens of excel spreadsheets, the VB6 tool, the inherited PHP 5 mess, rebuilt as modern web software without losing the institutional knowledge baked into the original. Often the rebuild also surfaces a dozen quiet inefficiencies the original was hiding.

Recent examples

  • Phased rewrites with old and new running side-by-side
  • Schema archaeology and data migration
  • Like-for-like UX preserved where it matters
  • Modernised stack: Laravel, PostgreSQL, browser-first
A senior developer on a video call with a long-standing client, both laughing about something on screen.
06

Ongoing support & development

Software is never really finished. Most of our clients stay with us long after launch for evolution, not maintenance. Quarterly reviews keep the roadmap honest and the same dev who built it is the one who answers when you need them.

Recent examples

  • Predictable monthly capacity for new features
  • Proactive monitoring, backups, security updates
  • Direct access to the senior dev who built it
  • Quarterly reviews to keep the roadmap honest
Our toolkit

Boring technology, used well.

We pick proven, well-supported tools that will still be here in ten years. No moonshot frameworks, no JavaScript-of-the-month. Software you can hire for, support, and own.

Backend

Laravel PHP 8.3 Livewire Inertia Filament

Database

PostgreSQL MySQL Redis Elasticsearch Meilisearch

Frontend

Tailwind CSS Alpine.js TypeScript

Infrastructure

Forge Vapor AWS Cloudflare DigitalOcean Google Cloud Azure

Background work

Horizon Queues Schedules Sentry Backups

Integrations

Xero Sage Stripe Resend Merlin Amazon Shipping Carriers Custom APIs

AI tooling

OpenAI Anthropic Embeddings OCR

Quality

Pest CI/CD pipelines Sentry Backups Monitoring
A workbench-style flat lay of the tools we use: an open laptop showing a Laravel app, a notebook of schema sketches, a coffee, a printout of a diagram.

If you can think it, we can build it.

Ready when you are

Not sure which of these you need?

Most projects don’t fit neatly into one box, they bridge a few. Tell us about the rough edges of your business and we’ll work out the right shape together.