On discovery, back offices, and where AI actually helps.
We don’t publish often — only when there’s something concrete to say. What’s here tends to cluster around a few threads: finding out what to build before anyone writes code, putting AI inside real workflows (inboxes, order desks, quotes), connecting the systems you already pay for, and the build-or-buy calls operators face every month. Written for people who run the work, not for developers chasing trends.
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A business owner's guide to APIs
What an API actually is, in plain English — and the three places they quietly change a business: how customers talk to you, how you talk to your suppliers, and how your own systems start talking to each other.
Read postLet’s talk about your back office
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