On discovery, back offices, and where AI actually helps.
We don’t publish often — only when there’s something concrete to say. What’s here tends to cluster around a few threads: finding out what to build before anyone writes code, putting AI inside real workflows (inboxes, order desks, quotes), connecting the systems you already pay for, and the build-or-buy calls operators face every month. Written for people who run the work, not for developers chasing trends.
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Why we spend a whole week on discovery before quoting
The two-week discovery sprint isn't a sales tactic. It's the only honest way to estimate a bespoke software project — and the reason our final invoices are within 10% of our estimates.
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Build vs buy: the question we get asked the most
After 20 years of these conversations, here's the honest framework we use to help businesses decide whether to build something bespoke or live with off-the-shelf software.
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AI in customer services: a draft on every reply
How AI changes the shape of a customer-services inbox — reading inbound messages, looking up the customer and order across your systems, and putting a draft reply in front of a person who still presses send.
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AI for document understanding: POs in, structured data out
Purchase orders, supplier price lists, delivery notes — the documents your back office still re-types by hand. How AI plus a few well-chosen MCP lookups turns the order desk from a typing job into a judgement job, with humans on the exceptions.
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AI for the back office: drafting quotes from your own data
The outbound mirror to the two inbound AI posts. How AI assembles a draft quote from your own data — customer history, contracted pricing, stock, lead times — and lands it on the salesperson's desk. They set the margin and press send. With a look at where this naturally leads next: customer and quote portals.
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Built for your Tuesday morning
On why software for businesses needs to be built by people who've felt what it's like when the system isn't there. Not a snipe at developer culture — an observation about whose Tuesday morning the software actually has to survive.
Read postLet’s talk about your back office
Start with a free 30-minute discovery call. No slides, no sales pitch; just a real conversation about where your business is and where it could be.